Opposition Provides Artists With An Alternative to Major Music Labels Through A Growing Suite of Services and Support
VANCOUVER, British Columbia–(BUSINESS WIRE)–Following the announcement of its Distribution & Label Services for Music Artists in October last year, BroadbandTV Corp. (BBTV), a media-tech company that is advancing the world through the creation, distribution, management and monetization of content, highlights its success with artists, showing a serious alternative to traditional music labels.
Through its Distribution & Label Services offering, BBTV’s music division released music from breakthrough artists including KILLY, TisaKorean, and Vancouver Sleep Clinic and in the first year has already surpassed 170 million streams across major streaming platforms. Their latest release is a superstar collab from Lil Keed, Lil Yachty & Zaytoven called “Accomplishments” which dropped today. The music division works with these artists to offer a suite of tailored services, including distribution & label services, rights management, brand sponsorships, influencer marketing, and more.
From today, BBTV’s music division will centralize under its brand Opposition which has built a name in the music industry working with clients Lyrical Lemonade, 21 Savage, Juice WRLD and more to drive forward their digital video strategies and monetization opportunities. Opposition is uniquely positioned in the digital space having access to BBTV’s massive video network, reach, scale and engagement, diverse range of content owners and digital influencers, and multiple revenue opportunities, including: Advertising Video on Demand, Direct Sales and Branded Entertainment, Content Management/SaaS, Mobile Apps, E-Commerce and Subscription Video on Demand.
“We’re at the intersection of music and technology which provides us competitive advantage to adapt our solutions and services to the ever-changing nature and trends of the industry,” commented Shane Gill, Head of Opposition. He continued: “We’ve been overwhelmed by the feedback from artists and their teams on how our leading solutions have brought in untapped audiences they would have never reached.”
Accomplishments, available today, follows recently released Zaytoven collaboration albums with Chief Keef, Future, Boosie Badazz and Usher. He now brings together young artists Lil Yachty and Lil Keed. Yachty has been no stranger to success with multiple top 10 hits on Billboard and Keed who is signed to Young Thug’s YSL label has been listed on various “artists to watch” lists including XXL Freshman and garnered much attention after dropping his debut album this year. Zaytoven, Lil Yachty and Lil Keed will be releasing an album with a fourth artist included, full details will be announced in January.
Today’s announcement follows a number of successful Opposition releases, including TisaKorean a rapper from Houston, TX who has been creating buzz on his most recent single, “The Mop”, and the dance he created to it which has become a go-to celebration for players in the NFL & NCAA.
“Signing to Opposition has been one of the best moves of my career. They’re at the forefront of everything digital and have played a pivotal role in my growth,” comments TisaKorean. Since May this year, TisaKorean has become a brand ambassador for Aeropostale, collaborated with Chance the Rapper, and performed at festivals Rolling Loud and Lyrical Lemonade’s Summer Smash.
For more information on Opposition and services for music artists, please visit: https://opposition.tv/
BroadbandTV (BBTV) is a media-tech company that is advancing the world through the creation, distribution, management and monetization of content. As of May 2019, BBTV generates tens of billions of monthly impressions, and in June it achieved 587 million unique viewers which consume 46.9 billion minutes of video content per month. BBTV is the second largest video property across the top 12 countries of the world in terms of unique viewers following only Google as of Feb 2019. BBTV provides end to end management, distribution and monetization solutions to content owners around the globe by providing innovative technology and leading services. BBTV has built proprietary VISO technologies leveraging machine learning, digital signal processing, and big data to power its ecosystem. www.bbtv.com
Head of PR and Corporate Communications
PR and Corporate Communications Specialist